"Share a Coke® and a Song" with Coca-Cola® at DFW Airport
Campaign begins for DFW travelers on July 7 and 8
DFW AIRPORT, Texas, July 7, 2016 -- For two days this week, Dallas Fort Worth International (DFW) Airport's Terminal E will turn into a music lounge and SOUNDBAR at Coca-Cola's Share a Coke and a Song Zone. DFW Airport customers can beat the heat with an ice-cold Coke while singing, dancing and listening to their favorite summer tunes June 7-8 at Gate E13. This is the first of a series of experiences that will be brought to DFW travelers through campaigns and held in each terminal (A, B, C, D and E) sponsored by Coca-Cola.
"We've partnered with Coca-Cola to create a fun, exciting travel experience for the record number of passengers who will travel through DFW Airport," said Ken Buchanan, DFW Airport's executive vice president of revenue management. "Thanks to our partnership with Coca-Cola, our passengers can enjoy the many different promotions we have planned throughout all our terminals to deliver an exciting and innovative experience."
The Share a Coke and a Song Zone gives DFW Airport passengers a cool spot to relax and refresh before a flight. The Zone's features include:
- Share a Coke and a Song SOUNDBAR, where you can sample Coca-Cola beverages
- Life-size headphones that you can stand inside and listen to your favorite tunes
Moments at the Share a Coke and a Song Zone are sharable through social media, and guests can even win prizes for participating. Follow or join the conversation with #ShareACoke and @dfwairport.
The Share a Coke and a Song Zone is part of the company's "Share a Coke" summer campaign, now in its third year. Coke fans are encouraged to visit ShareaCoke.com to customize bottles with lyrics, names or inspiring messages. The site also features digital images that can be shared on social media.
"All of us at Coca-Cola are excited to bring the people who visit DFW Airport together through the universal love of music with our Share A Coke and A Song summer campaign," said Robert Sweeney, vice president and general manager, Dallas Market Unit, for Coca-Cola. "Music inspires and connects fans through special moments that are created by Share A Coke. We celebrate and invite fans to celebrate special moments over an ice-cold Coca-Cola at DFW Airport."
About The Coca-Cola Company:
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our Company's portfolio features 20 billion-dollar brands including, Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, POWERADE, Minute Maid, Simply, Georgia, Dasani, FUZE TEA and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.9 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.