Travelocity’s Roaming Gnome Spotted At DFW International Airport
Globetrotting Lawn Ornament Cultivating Smiles For Four Weeks Of Busy Travel Season
DFW INTERNATIONAL AIRPORT, Texas (July 12, 2004) – DFW International Airport plays host to dozens of icons of popular culture each year, but not many stay more than a few hours. That changes today. The Roaming GnomeSM, nicked from the garden of his owner Bill last January and on a whirlwind travel adventure booked on Travelocity® ever since, has been left at DFW by his gnome-nappers and will be there for the next four weeks, according to a note found with him.
DFW passengers will have a chance to meet the charming, two-foot tall character over the course of the next month as he will roam baggage claim areas across DFW's four terminals and will ride Terminal Link and Express parking vehicles with passengers. DFW has designated a “Gnome Sitter” to be with The Roaming Gnome and travelers crossing paths with them will have the opportunity to take home a vacation photo with the gregarious-yet-silent statue and hear more about his adventures from the Gnome Sitter.
The Gnome and his Gnome Sitter will distribute free DFW Airport Parking luggage tags to help publicize the 30,000 convenient parking spaces located on Airport grounds, and he will be the guest of honor at a special DFW Airport employee family event later this month.
By all accounts, DFW is the first major airport to host the gnome. According to documentation found on his base, The Roaming Gnome comes by way of several stops including Virginia and Lihue, Kauai Island and Poipu Beach, Hawaii.
The Roaming Gnome, in fact, has already made history at DFW by riding the Airport's Skylink Automated People Mover, currently testing for a February 2005 opening.
The rotund, three-dimensional character, who hails from Great Britain and sports a pointy red hat, blue coat, and distinctive long, white beard, represents the spirit of Travelocity travelers with his adventurous, enthusiastic and fun-loving nature.
"First and foremost, this is the kind of fun we love to have with our passengers at DFW and summer time is the perfect time to interject a little humor into this busy flying season," says Joe Lopano, executive vice president of marketing and revenue planning at DFW. "It also gives us a chance to work with a very respected travel company and North Texas business to inform the traveling public of all the options they have to reach most anywhere in the world from our Airport."
Travelocity's Roaming Gnome has become a well-known media star, featured in a variety of national outlets. In the ads, The Roaming Gnome writes to his owner Bill, telling of his experiences while traveling, including cliff diving in Mexico, skiing the winter slopes, enjoying a stinky wedge of cheese in Quebec and flying - complete with eye covers.
“The adventures of The Roaming Gnome continue,” said Jeff Glueck, chief marketing officer for Travelocity. “We are thrilled to collaborate with DFW International Airport to give summer travelers a reason to smile. For us, the Roaming Gnome represents the joy of travel and expanding horizons, and so we hope travelers look for him and take a home a snapshot memento for their friends and family.”
Travelocity’s industry-leading technology and straight-talking, honest information help travelers take more rewarding and affordable trips. With 44 million registered users and booking nearly $4 billion of travel in 2003, Travelocity negotiates thousands of low-priced deals with the world’s most reputable travel providers – top airlines, hotels, car rental companies, cruise lines, and other destination attractions and services. Additionally, Travelocity offers deeply-discounted rates for weekend getaways and dynamic packages through its Last Minute Deals and TotalTripSM shopping engines, and provides customer service support over the phone 24 hours a day. Based in Southlake, Texas, Travelocity also operates Travelocity Business for corporate customers, powers international travel Web sites in eight languages, and has been recognized for its consumer advocacy and global leadership in online travel. More information about Travelocity is available at www.travelocity.com. Travelocity is owned by Sabre Holdings Corporation (NYSE: TSG), a world leader in travel commerce. More information about Sabre Holdings is available at www.sabre-holdings.com.
To arrange interviews, contact DFW Public Affairs at 972 574 NEWS (6397) or Ken Capps, Vice President Public Affairs, firstname.lastname@example.org.